Owner of Berties Butcher, Jason Gabriel standing with his mum and dad outside his butcher shop.

Picture: Jason Gabriel (centre) with Tom and Denise aka Mum and Dad.


218 Swan St, Cremorne has been a butcher shop since 1870. Since then, four families have passed through its doors creating a rich history and reputation for standing the test of time.

Jason Gabriel, the current owner, purchased the shop in 2012 and has since transformed it into the contemporary establishment you see today. As a dedicated father of four, Jason is not only passionate about food but also about creating a space where family values can be transcribed to create a welcoming space of community and knowledge.


Our assortment is carefully curated to offer you a seamless, convenient, and mindful shopping experience. Beyond being mere purveyors, we take pride in being both skilled butchers and chefs, possessing expert knowledge in sourcing and preparing meats. Every step of the process, from cultivating relationships with farmers to breaking down whole animals, marinating, boning, rolling, dry aging, seasoning, and cooking, is meticulously managed by our team.

At the heart of our passion lies a commitment to the best quality, free range meats. Our beef is grass-fed, pork sourced from rare breeds, and chicken from free-range farms. We collaborate with dedicated producers who champion ethically and sustainably farmed meats, inviting you to savor and celebrate these exceptional products. Complementing our meat selection, we offer a curated array of wine and sauces with a focus on local, small-scale producers. Explore our range of condiments, accompaniments, and charcuterie, along with an ever-changing selection of pantry favourites.


Our relationships with customers are paramount, and we delight in sharing our knowledge, tips, and techniques with those seeking more from their local butcher. Committed to ethical and free-range farming, we provide our valued customers with the highest quality produce, spanning from pasta to eggs, cheese, vegetarian lasagna, dips, cured meats, wines, preserves, and more. Our meats are sourced directly from the farm, featuring Australia's finest brands such as Cape Grim Beef, Stockinpiggle Pork and Bannockburn Chicken. We proudly collaborate with leading producers to ensure a consistent and superior product for our customers while aligning with our commitment to animal welfare and sustainability.

We regularly contribute to local community organisations and charities, such as Richmond Primary School, Dame Nelly Melba Kindergarten, Richmond Cricket Club, Richmond Amateur Football Club, and more.


Jason and the Berties team.